Wednesday, February 25, 2009

The Future of Journalism

I think in the next 10-15 years the majority of people will be receiving information from the internet or television. The baby boomers will still prefer reading the newspaper in the morning or evening but I think that the internet will be the main source of information for most people. The area of journalism that I'm majoring in is newspaper/magazine. I definitely feel that the newspaper industry will be suffering in 10-15 years but I don't think that magazines will feel the pinch that the newspaper industry has over the past few years. Magazines have a target audience that they cater to so I think that magazines will still be in good shape. As far as the new business models that will be emerging I have no idea what will happen. I can honestly say that I've noticed that the classifieds have gotten smaller and smaller over the past few months. I don't know what tactics advertising will take to improve but someone has to come up with some idea fast. You have to learn to adapt to change is not you will fall by the side. In order to keep up with the times newspapers are adapting and so must the advertising industry as well as other business models in order to stay on top.

Wednesday, February 11, 2009

The hard news lead in the Commercial Appeal for February 9, 2009 is Suspect charged in lot shooting. What I liked about this lead is that it is straight to the point. I prefer my news to get straight to the point. Leave the drawing me in effect for novels. The editor/reporter thought that the most important aspect of this story is that someone was charged for the crime that was committed. In the first two paragraphs of the story it not only explains what actually happened but it also mentions that the children of the man that was killed are now orphans. Their mother died in 2004 and now recently their father died. Mentioning that fact that this man's children are now orphans makes the title more effective. It makes the reader feel like justice has been served.

The soft news lead in the Commercial Appeal of the same date as mentioned above is First year passed with relative quiet. I didn't really like this lead. If it wasn't for the fact that I was already familiar with the subject of the Memphis State Eight I wouldn't have given this article a second glance past reading the lead. I think the editor/reporter thought the most important aspect of the story was to mention that although there was racial tension during this time and that the Memphis State Eight were newly intergrating the college it didn't make for an overly hostile situation.

Sunday, January 25, 2009

My Bio

My name is Kanitra. I was born in Silver Spring, MD and moved to Tennessee while I was still quite young. Even though I didn't live in Maryland long my experiences with people of different ethnic backgrounds provided the template for my easy acceptance of embracing people and their ideas. I graduated from Bolton High School many years ago and began my college career. I was going to school to be a nurse but I ended up switching my major to journalism. I know it's strange that I went from one end of the spectrum to the other but so far things have been working out better than I anticipated. I've always loved to write. When I was younger I used to write stories that were similar to the age appropriate books that I would read at the time. I also kept a diary/journal. Writing in my journal gave me the opportunity to pour out my heart about any and everything and not have to worry about being judged. It is also therapeutic in a sense. Sometimes my thoughts have a tendency to roam across my mind much like the news on the CNN ticker so I write to release my thoughts and ease my mind.

I view journalism and it's purpose much like a massive sequoia tree. Journalism has many branches, no pun intended, that one could consider as entertainment, fluff, and sometimes just outrageous lies that don't serve an important purpose in one's life. However, the one thing that keeps journalism rooted is the truth. When you get to the essence of what journalism is about it's just that simple. People want to be informed of what's going on in their neighborhood, city, state, country, and world. The truth anchors journalism like the roots of the sequoia. The roots provide the strength and basis for the different avenues that journalism has taken over the decades and the truth is what will sustain journalism for decades to come.